What is Intellectual Property for Business?

In the dynamic business landscape, the strategic selection and protection of intellectual property (IP) play pivotal roles in defining brand identity and ensuring legal safeguards. This guide will explore pragmatic strategies, core principles, and practical steps for SMEs navigating the complex realm of IP in the UK.


  1. Understanding Different Types of Intellectual Property Rights



  • Definition: Trademarks protect brand elements, including names, logos, phrases, and taglines. These last indefinitely so long as you renew them each 10 years and pay the relevant fees
  • Strategic Selection: Choose a trademark aligned with your brand’s values and easily memorable for your target audience.


Design Rights:

  • Definition: Design rights pertain to the visual appearance of products, covering shape, configuration, and decoration. These last for 25 years so long as they are renewed and the fees paid every 5 years.
  • Distinctiveness: Ensure your designs are distinctive, National Business Register offer design mark searches and reports.  By carrying out a thorough search you ensure your product or design is unique and can be protected before you spend time, effort and cash going down an avenue that isn’t viable.



  • Definition: Patents apply to inventions and grant exclusive rights to the production, usage, and sale of a novel creation for a fixed period, typically 20 years so long as the required renewal fees are paid.
  • Key Considerations: Ensure your invention demonstrates novelty, inventiveness, and industrial applicability.



  • Definition: Copyrights safeguard creative and artistic works, such as literature, music, software, and illustrations.
  • Automatic Protection: Copyright protection is automatic upon creation, with additional security provided by a copyright notice. It is a good idea to keep dated drafts of your work in case you have to enforce your rights over someone else copying your work and presenting it as their own.


  1. Developing an Effective Intellectual Property Strategy for SMEs


Evaluating Your Intellectual Property Assets:

Conduct a thorough analysis of your business’s creations, ideas, and brands to identify assets requiring protection.


Prioritising Key Intellectual Property Rights:

Allocate resources strategically, focusing on securing IP rights of strategic importance or those yielding the highest potential return on investment.


Monitoring Your Intellectual Property Portfolio:

Regularly review your IP rights to ensure continued legal protection and identify new assets that may require safeguarding.   Review your portfolio at least annually, but remember if you have registered rights, you have done so in certain jurisdictions and under certain classes.  If you expand into new areas in terms of either geographically or industry, you will need to apply to expand your registration.


  1. Navigating the Intellectual Property Registration Process

Securing IP rights often involves navigating complex registration procedures. The support and the National Business Register Group Ltd can ease your path through these legal processes.


  • Conducting Searches:

Thoroughly search existing IP rights databases to ensure the novelty of your invention, design, or brand.

  • Preparing the Application:

Draft a detailed application fulfilling the respective requirements for patents, trademarks, or design rights.

  • Filing the Application:

Submit the application to the relevant IP office, ensuring accuracy and completeness.

  • Responding to Examiners:

Engage with examiners, addressing concerns or objections raised during the examination process.


  1. Passing Off


Passing off occurs when one party misrepresents their goods or services in a way that may cause confusion with those of another party. Consumers could be led to believe that the products or services are associated with a different, well-known brand.

In order for Passing off to have occurred the 3 following factors need to be present:


Goodwill: The claimant must demonstrate that there is a goodwill or reputation associated with their goods, services, or business. Goodwill is essentially the positive association that consumers have with a particular brand.


Misrepresentation: The claimant needs to show that there has been a misrepresentation by the defendant, leading to confusion in the minds of the public. This could involve the use of a similar name, logo, or other identifiers that might suggest a connection between the defendant’s goods or services and those of the claimant.


Damage: The claimant must establish that they have suffered or are likely to suffer damage as a result of the misrepresentation. This damage could be in the form of loss of customers, harm to reputation, or other financial losses.


National Business Register offer a unique product called Business Name protection through it’s Start.Biz brand. This offers £10,000 worth of legal cover in a case of Passing off (name copying) so this can be a good option for those unable to protect their business name with the Intellectual Property Office.

As an exclusive offer for our customers, quote Voucher Code JUGGLE 25 at Start.Biz and get £25 credit towards your Business Name Protection


  1. Enforcing Intellectual Property Rights and Handling Infringement Issues


Vigilantly enforce your IP rights to deter potential infringements. In case of infringement:


  • Cease-and-Desist Letters:

Issue a legally compliant cease-and-desist letter outlining the alleged infringement.

  • Negotiating Licences and Settlements:

Engage in negotiations with the infringing party for licensing, compromise, or settlement agreements.

  • Pursuing Legal Action:

Determine whether legal proceedings are necessary, seeking damages or injunctions.



Intellectual property rights are fundamental to the growth and success of your business. By gaining a profound understanding of IP law and developing an effective IP strategy, you can protect your innovations, creations, and brands, ensuring your business remains competitive in today’s dynamic commercial landscape. Armed with this knowledge, you will be well-equipped to navigate the challenges of securing and maintaining your IP rights, strengthening the resilience and success of your business.


IP being a part of your business’ strategy is key.  If you are looking to rebrand using a search tool like Start.Biz’s will make your initial business name searches efficient.  Undertaking trade mark or design searches (product/service dependant) will ensure that you are not infringing on others IP and that you are ploughing your creative juices, time and cash into a viable product or brand.  There are time restrictions in place depending on the IP tool so gaining advice from IP specialists can ensure that timing is not lapsed and your product really is ‘innovative’ and not considered out in the public domain.


Written by Michaela Cusack

Solicitor and Director at National Business Register Group

Parent company to Start.Biz


For more information about intellectual property or about starting or running a business,

Remember, quote Voucher Code JUGGLE 25 at Start.Biz and get £25 credit towards your Business Name Protection