Which Social Media platform is right for your business
Social media has become an integral part of the marketing strategy for small businesses. It allows you to connect with your target audience, build brand awareness, and drive engagement. In this guide, we will provide you with an overview of popular social media platforms, their demographics, and recommend helpful websites and templates to enhance your […]
Market Research Guide for Small Business Owners
Market research is arguably the most important step in the journey to starting a business. It enables you to understand your target market, competition, and overall industry landscape. Effective market research enables you to make informed business decisions, identify opportunities, and develop successful strategies. A huge factor in the failure of many small businesses is […]
What is CRM and what CRM software should you choose
Managing customer relationships and your customer database is vital for the success of any business. Customer Relationship Management (CRM) systems provide powerful tools to enhance and make it easier to interact with your customers. They store all your customer information, conversations, purchases and much more. Having organised and up to date customer data can improve […]
How to Buy a Domain Name: A Step-by-Step Guide
Getting the right domain name is a crucial step in starting your business. It establishes your online presence, enhances brand identity, and helps drive website traffic. In this guide, we will walk you through the process of buying a domain name in the UK, providing step-by-step instructions, and recommending helpful websites to assist you along […]
What is the difference between Marketing, Advertising and Branding?
As a business owner, you may have heard the terms advertising, branding, and marketing used interchangeably. However, each one plays its own role in promoting your business and attracting customers. Here, we will clarify the differences between advertising, branding, and marketing, providing examples of how you can utilise each to effectively promote your business. Advertising: […]